Messe Frankfurt has announced that Italy is to be the next Ambiente Partner Country. During the Partner Country Reception for this year’s Partner Country, the USA, Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, said: “We are delighted that Italy is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumer-goods sector. As hosts, we want do everything possible to provide the perfect platform for a successful presentation of outstanding Italian design by new and long-standing exhibitors from our South European neighbour.”

After Denmark, France, Japan and the USA, Italy is the fifth Ambiente Partner Country. The Partner Country presentations are always a magnet for visitors, and this year’s presentation by the USA was no exception. Now, exhibitors and visitors can look forward to an impressive display by the new Partner Country.

The official handover of the Partner Country Globe by Kevin C. Milas, consul general of the United States of America, to Italy’s consul general, Cristiano Cottafavi, was attended by numerous guests from business, politics and society, including American actress and Oscar winner Helen Hunt and Scott Henderson, the designer and curator of this year’s Partner Country presentation.

During the ceremony, Cristiano Cottafavi said: “The phrase ‘La dolce vita’ describes the relaxed Italian way of life perfectly and will have a special influence on Ambiente in 2016. Every year, Italy is one of the most important nations at the world’s most important trade fair for consumer goods, represented by numerous exhibitors and trade visitors. This is also an expression of the very close cultural, economic and social ties between Germany and Italy. I am very pleased about all initiatives to further develop this solid foundation of friendship and, therefore, very pleased that Italy has been chosen as the Ambiente Partner Country for 2016.”

Donald Wich, MD of Messe Frankfurt Italy, is also delighted with the choice of Italy as the new Partner Country: “Ambiente is the fair for design-oriented companies from all over the world and Italian exhibitors are a traditional and very important part of the fair. I am particularly pleased that Italy’s unique achievements in terms of design and high-quality manufacturing will be emphasised even more than usual by the Partner Country presentation at Ambiente 2016.”