Online interior design store Houseology has launched its innovative new website following its transformation from Occa-Home in April. 

The launch of Houseology’s striking new website,, mirrors the character and personality of the diverse and talented team that powers the business, with a host of new tools and technology to ensure a seamless customer journey. Coinciding with the brand’s fifth birthday, the transformation and new website signals a fresh chapter for the business, reflecting its innovation and passion for design as well as its rapidly growing success.

A playful take on the study of the home, the brand ethos of has evolved to reflect a new level of global interior design expertise, which embodies the passion of the team of houseologists behind the scenes. Unlike competitors’ e-commerce platforms, the new Houseology site will become home to an array of tools and technology to surprise and inspire customers and design enthusiasts alike. With over 500 new products added weekly, the site will continually offer fresh new collections to delight and inspire shoppers.

With a mission to support customers in making the right purchasing decisions for their home, the pioneering new website features insightful articles and how-to guides to run alongside practical and informative videos, lifestyle looks and design inspiration. Combined, these elements comprise the Houseology Masterclass. Fresh content will be added weekly courtesy of their professional design team and special guest industry experts – all part of Houseology’s mission to stand apart as a truly unique retail destination.

The launch of follows another successful and pivotal year for the business, with the brand’s Series B investment round successfully closing in October 2014, signalling the start of the next stage in the businesses’ growth strategy. The well-established Board and Advisory Panel has continued to grow over the past two years to boast a variety of highly experienced and knowledgeable retailers & investors including former Tesco CEO, Sir Terry Leahy.

Kate Mooney, founder and CEO of Occa-Home, and now, explains: “I am thrilled to launch where design enthusiasts can be inspired by a truly unique and informative retail destination. The development of perfectly reflects our plans for the future and our focus to inspire a global audience.”