Next Brand full price sales for the first half of the retailer's financial year (to 25th July 2015) were up 3.5%, of which 1.7% was derived from the opening of profitable new space. Full-price sales for Next Retail were
up 0.8%, and Next Directory was up 7.5%. Total sales, including markdown sales, were up 3.3%.

The retailer's latest financial summary notes that sales were better than expected, and marginally ahead of the 0-3% guidance range presented in March.

On a week-by-week basis, Next's full-price sales reflected the volatility of consumer demand, with improvements at the end of the season attributed to the warmer weather.