La-Z-Boy UK licensee Furnico has been named the fastest-growing international partner of the global brand. Joint managing directors, David Winter and Paul Riding, were presented with a trophy at the La-Z-Boy International Conference at its head office in Detroit, after achieving a 31% year-on-year increase in turnover.
David says the award is thanks to increased distribution and growing recognition and appreciation of the brand in the UK. “It’s a fantastic honour to have won this award, particularly considering some of the huge worldwide partners we were up against,” he says. “What’s more, La-Z-Boy senior vice president, CMO and president International Doug Collier, who presented the awards, commented that what made our achievement especially meaningful was that it was a large increase based on an already-high figure from the previous year.
“We are very proud to have grown La-Z-Boy UK to a US$50m business and we would like to thank all of our retailers for their ongoing support. This award shows that the La-Z-Boy brand is at its strongest ever in this country and can truly command increased margins.”
