Bed specialist Dreams has been confirmed as the sponsor of the upcoming edition of The Furniture Awards, a scheme which sets out to identify the best new products launched at the January Furniture Show, created by Furniture News magazine in partnership with the show’s organiser.
Dreams’ generous sponsorship will help the 2016 edition significantly grow in stature. Improvements include on-site winner announcements, increased display coverage at and around the event, and a special stand display of the shortlisted entries.
“Dreams is delighted to be sponsoring the second year of The Furniture Awards,” comments Dreams’ marketing and ecommerce director, Lisa Bond. “We recognise the importance of supporting the industry in which we operate, and believe these industry awards provide the perfect opportunity for manufacturers to showcase the best of new innovation.”
The judging panel for the 2016 edition comprises: Maxim Romain, general manager for Wayfair Europe; visual merchandising consultant Andrew Durham; ACID CEO and co-founder Dids Macdonald OBE; and Malcolm Walker, director of buying for Furniture Village.
“Dreams’ sponsorship is a great endorsement of this rapidly-maturing awards programme,” says awards chair Paul Farley. “It’s great to have this progressive, renowned retail leader on board.”
Dreams is committed to providing high-quality products and strong customer service. Selling through 160 stores as well as its website, Dreams manufactures much of its product in the UK, and is responsible for a raft of sector-leading initiatives, such as Replace Every 8, which encourages a greater rate of turnover for mattress purchases.