Chris McDonough has been appointed to the role of marketing director at Homebase, reporting to MD Echo Lu as part of the Homebase leadership team. He takes up the position on 1st December 2015. 

Chris brings with him a wealth of experience from a broad range of sectors including FMCG and retail, involving various marketing and commercial roles within the UK and across Europe.

Chris was recently UK marketing director for Asda, responsible for all areas until recently including retail, home shopping, George and financial services. Prior to that he was UK MD for brands with Molson Coors for several years, and UK marketing and R&D director for dairy giant Muller, where he also had overall responsibility for the Irish business. Chris started his career at Mars, where he progressed through various commercial and marketing roles to become German pet care commercial director, having worked in several roles across Europe

Echo Lu comments: “I am delighted that Chris is joining the team and look forward to welcoming him to the business. With his functional expertise, diverse experiences and collaborative style, he will be a great asset as we go through the next stage in our journey to be a more customer-focused brand. I would also like to thank Jo Kenrick for her dedication and contribution in the four years she has been with Homebase, and wish her all the best in her future career in non-executive roles.”

Chris McDonough adds: “I am excited to be joining Homebase and working with the team. I have been impressed by the enthusiasm and calibre of colleagues I have met so far. It is a great time to join the business as it helps to shape a new direction for home improvement that is very clearly focused on helping customers to create a home they love.”