Yorkshire-based bedding and mattress company Duvalay has appointed Jim Harrower its commercial manager, to help launch its new Hilary Devey collection.

Jim joins with a wealth of experience in the bed industry. He was previously the MD of Sealy UK, and also helped launch the Dormeo Octaspring brand in the UK.

“I am excited to be working with such a passionate business," says Jim. "Duvalay has grown rapidly over the last few years, and I am pleased to be able to help them develop their new product range further. The Hilary Devey collection has such a strong brand identity – there is nothing like it in the market currently.”

The HD Collection was designed and inspired by Hilary Devey CBE, founder of the multi-million Pall‐Ex logistics network. Hilary has been a business partner to Duvalay, and a key driver of its international expansion, since founders Liz and Alan Colleran presented their winning Dragons’ Den pitch in 2011.

Alan Colleran, founder and MD of Duvalay, says: “Jim has an excellent reputation throughout the sector, and the addition of his vast experience and proven track record will help expand our business into the retail sector.”