Lectra, a world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has appointed Jason Adams as president of its North American operation.

Based in Atlanta, Georgia, and reporting directly to Daniel Harari, Lectra CEO, Jason’s main objective will be to develop Lectra’s presence in the US, Canada and Mexico and Central America in the automotive, fashion and furniture markets.

Lectra’s value proposition in the furniture market includes 3D/2D development software, as well as fabric and leather cutting room solutions.

“To meet their objectives, companies must enhance their design, product development and production processes to the industry’s highest standards. Using innovative technology is a major asset for our customers. I completely identify with Lectra’s philosophy which places the benefits companies get from our solutions at the heart of its value proposition,” explains Jason.

Daniel adds: “Jason has proven himself with more than 20 years in the software and services industry. He achieved a double digit growth rate through his leadership and an approach that provides significant value to customers. We are pleased that Jason is leading a strategic region for Lectra."