Dewsbury based The Shire Bed Company has invested in two new 'hot pink' delivery vehicles.

The unmissable DAF Trucks complement its already extensive fleet of multi-coloured vehicles which are used for weekly and next day deliveries to all areas of the UK.

Featuring the company’s livery and true to its Yorkshire roots its sponsorship of Yorkshire County Cricket Club, road users who are out and about and spot the new trucks are invited to send a photograph and location to twitter @shirebeds.

Fara Butt, marketing director at The Shire Bed Company, says: "'Hot pink is actually part of our corporate colours, we also have trucks in ‘active purple’ and ‘eco green’. We want to give road users something a little different to look at and feel the brighter colours do the trick.”

Established in 1997, The Shire Bed Company is a family-run business with roots firmly based in Dewsbury, Yorkshire, where it produces high quality beds, mattresses and divan bases.

The Shire Bed Company supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.