John Lewis has collaborated with furniture company Loaf to introduce three exclusive sofas and two footstools. Available in a choice of 22 fabrics, the new designs are based on the laid-back Loaf look.
“This exclusive collaboration with Loaf is a really exciting development for John Lewis. Its relaxed style fits perfectly into our upholstered product range, offering our customers even more choice and underlining John Lewis’ position as the first destination for design-led furniture in the UK,” says Jo Unsworth, upholstery buyer, John Lewis.
Loaf founder Charlie Marshall comments: "Both the Loaf and John Lewis customer expects fantastic quality and a customer experience that knocks their socks off, so when we were asked to design an exclusive collection in our usual laid-back, comfy style, we jumped at the opportunity. Having launched Loaf seven and a half years ago, we’re excited to now share our Loaf-y wares across the UK."
Loaf will be sold in 10 John Lewis stores and online at www.johnlewis.com from 1st August.