A collaboration between Whitemeadow and Content by Terrence Conran will be launched at the next January Furniture Show.
The new Plus Collection harnesses the design and fabric flair of the Conran team with the commerciality of the Whitemeadow organisation. Four new models will be unveiled at the show which are designed to complement the cabinet ranges from Conran.
Mike Kingsbury, MD at Content by Terence Conran says of the new venture: "This is a great tie-up for both companies and we look forward to presenting our highly-recognised design pedigree to a wider sector of the market - early signs would suggest that this fresh direction is set to be very well received."
The January Furniture Show runs from 22nd-25th January across five halls at the Birmingham NEC.