The National Bed Federation (NBF), the recognised trade association representing UK manufacturers of beds and their suppliers, has introduced a revised version of its NBF Approved Big Tick logo for its audited members.
Since the launch of the NBF’s Code of Practice in 2014, which was designed to encourage good practice in the industry, the NBF Approved logo has helped create and strengthen a uniform brand.
Jessica Alexander, executive director of the NBF, says: “Membership of the NBF is now dependent on compliance with the code, and to achieve that compliance every NBF manufacturer member has been independently audited against the code’s strict criteria, covering flammability, cleanliness of fillings and trade descriptions. Our logo – and in particular the NBF Approved Big Tick logo – not only reflects the future of the association but is a clear indicator that our members are manufacturing product that is safe, clean and honest.
“The two existing logos - the NBF Approved Member logo for use on own branded products and marketing materials, and the NBF Approved version for use by members customers purchasing own label or white label good – will now be replaced with one to simplify things. There has been some confusion in having two versions and instances where the logo has been used in such a way as to imply that, for example, a retailer is an NBF Member or NBF Approved, when this is clearly not the case. One logo will avoid any potential for misunderstanding.”
