Dreams' owner Sun European Partners is rumoured to have begun talks concerning the sale of the bed chain for £400m.

Sun bought Dreams out of administration in 2013, and the retailer has performed increasingly well since. In 2015 it recorded revenue growth of 16.2% to £234.2m, LFL sales up 19.4%, and profit before tax of £13.1m. E-commerce sales were up 41%, and online traffic up 30%, whilst the group's adjusted EBITDA was £21.1m – up 207% on 2014.