Bed manufacturer Silentnight has scooped the Platinum award for Best Safety Product in the Lovedbyparents Awards 2016. After months of rigorous testing and thousands of public votes cast, the brand took the top accolade for its Safe Nights Memory Wool cot-bed mattress.
This year saw the first set of Platinum awards introduced, recognising outstanding quality and design. Silentnight was up against thousands of brands from all over the world.
Nick Booth, marketing director as Silentnight, says: “To be recognised for our quality and product innovation by Lovedbyparents is an extremely proud moment. We offer sleep solutions for all the family and our Safe Nights collection is where this journey begins. Good sleep is so important for babies - and also for parents - so it’s a pleasure to know that our products are making a difference.”
Tina Summers, editor of Lovedbyparents, comments: “The Lovedbyparents Awards honour those fantastic products and brands that really deliver something exceptional for parents. In an overcrowded market place, we recognise how difficult it can be for parents to make the right choice. The Lovedbyparents Awards are recognised globally, and we know that parents buy products that display our logos as they know we are a brand they can trust.”