British bed manufacturer Relyon is regaining its position in the luxury natural pocket sprung market with its new display system.
Relyon has long been a trusted supplier of luxurious hand-crafted mattresses and beds for independent retailers. This year the company has invested over £500,000 in a new display system which will be rolled out to over 70 stores by Christmas 2016.
Fenwick of Leicester was the first store to receive the new Relyon display stand at the beginning of November, replacing its Classic collection of beds for five of the top of the range Heritage Collection models.
David Wescomb, Relyon brand director, says: “Fenwick of Leicester is thrilled with the instant impact of its new five bay Relyon display stand, turning heads with both customers and staff alike.
“The Relyon Heritage Collection is a range of beds of such outstanding quality and the new display stands really work to amplify the message of luxury and quality to the end customer.
“Within 24 hours of the new display stand being installed into Fenwick of Leicester’s bed department, they had made three sales of their brand new top end Heritage models.”
Relyon has long been committed to the independent market and the investment of the new display enforces its commitment to this sector, bringing all elements together in a professional package for retailers and end customers alike.
David adds: “The new Relyon display stands will not only improve sales, but also allow us to work with new and existing retailers to build an even stronger store presence for our premium Heritage Collection”.
The display stands will be accompanied by new photography and further investment in a new website, set to be launched early in the New Year.
