Feather & Black, the bedroom furniture and homewares retailer, is to embark on a renewed marketing drive for its 2017 financial year.
The brand, whose slogan is Perfect Bedtimes, will invest £2.6m into multichannel marketing in the next calendar year, with increased spend across national press, digital and direct marketing.
Founded in 2004, the brand, which has 25 stores nationwide, also has plans to "move beyond the bedroom" and a range of new product announcements are expected to be announced in 2017.
The brand’s digital strategy will place an increased emphasis on Display, PPC and SEO to support the brand’s website which was relaunched at the end of August. Web sales have increased by 35% following the site's relaunch against the same period last year, with significant improvement via mobile and tablet.
Katy Ingram, head of marketing at Feather & Black, comments: "We are hugely excited to announce the details of our new marketing campaign. Feather & Black is a retailer of undeniable quality, with products at affordable prices, but we are all acutely aware we have a job to do in terms of boosting our brand awareness and customer acquisition. We have an exciting programme of store renovations and openings in the pipeline for 2017 so it is key that our advertising, digital and direct marketing activity supports this investment as we look to take the brand on to the next level."