Luxury bed maker Savoir Beds has appointed Martin Warbrick as sales and marketing director with immediate effect. In this new role, Martin will be responsible for contributing to Savoir’s overall strategy and growth in the UK and globally. Reporting into Alistair Hughes, Savoir Beds' MD, Martin will oversee marketing, strategic business partnerships and sales.
Martin joins Savoir Beds from Canburg, where he was previously sales and marketing director of a portfolio of upmarket interior brands including Smallbone of Devizes and Mark Wilkinson Furniture. Prior to this he was sales and marketing director at Clive Christian during its period of strongest growth in the UK and overseas.
Martin Warbrick says: “The worldwide sleep market is becoming ever more important and good restful, comfortable sleep has never been more important than now. As life gets ever more stressful, sleeping well is critical to wellbeing and health. I am so looking forward to working with Alistair and the team at Savoir. I love working with the best, and Savoir the brand, the product and the service is undoubtedly the best, manufactured by hand by traditional craftsmen using only specialist traditional materials that are all fully recyclable. We will be targeting growth, both home and globally, not only with individual high net worth clients, specialist luxury interior retailers but also in the super-prime hotel projects, holiday and yacht markets.”
Commenting on the new role and appointment, Alistair Hughes says: “Savoir Beds is delighted to welcome Martin with his extensive experience in luxury interiors. I feel that Martin is in a great position to help us expand. In his previous roles he has been able to grow upmarket interiors brands, with UK manufacture, on an international basis through both owned showrooms and franchised dealers. Savoir Beds will benefit from his experience and determination to grow the brand, increasing the growth momentum achieved in 2016.”