The latest start-up to enter the UK mattress market, Emma Mattress, has launched a hybrid mattress which has already performed well in Europe.
Founder Max Laarmann states that he aims to revolutionise how people purchase their mattress. He comments: “We want to help the people of the UK to get a great night’s sleep. With Emma, you are not simply buying a mattress, you are investing in much more, a great night’s sleep.
"A lack of sleep can be seriously damaging to your health. Customers should have the opportunity to purchase a high-quality mattress for a fair price that they can test for 100 days without any risk of losing their money. We offer exactly that with free delivery and a 10-year guarantee.”
Stepping away from the usual mass market production instead focusing on offering an authentic, high quality product. Having sold more than 40,000 mattresses in Austria, Switzerland, The Netherlands, Poland and France, Emma's UK-manufactured mattress offers four key innovative components, an optimised combination of a decompressing Hypersoft-layer, pressure-relieving pocket springs, visco-elastic memory foam and a supporting layer of cold foam.
Max adds: “We took the time and analysed the sleeping habits in Britain in detail and over the period of half a year developed a mattress that is perfectly adapted to the Britons' sleeping preferences. The Emma hybrid mattress manufactured in the UK provides perfect support and comfort via its combination of three layers of different foams with pocket springs. Thus, it makes for a perfect night's sleep. It is the market leader in the one-fits-all mattress segment in Germany, and we hope to achieve the same success in the UK. “
