Feather & Black has appointed a new creative and product director to lead the luxury bedroom furnishing retailer’s product and design strategy and bring bedtimes to life.

Nicky Line has 24 years of global experience in the retail sector including time spent in buying and product development for Marks & Spencer, as buying director for one of Australia’s biggest furniture retailers, Oz Design Furniture, as well as founding and running her own Australian online bedroom retail brand, www.BedNest.com

She is driven by a desire to help customers turn the places they live into spaces that they love.

Nicky says: “I’m thrilled to be back in the UK market and can’t wait to help Feather & Black keep their ongoing promise of creating the ‘perfect bedtime’ for their loyal customers.

“After years working with established brands, the experience of creating a brand and retail concept from scratch has sharpened my awareness of the importance of a strong brand equity, relevant and inspiring content and customer engagement on every level, to sit alongside a strong product range - something I look forward to utilising for Feather & Black.”

Daniel Wade, MD at Feather & Black, says: “We’re excited to have Nicky join our ever expanding team and look forward to seeing her bring her global experience as both a retailer and entrepreneur to help bring Feather & Black’s proposition to life through product, story-telling and brand development.”