Harveys is launching its new ‘Sofas By You’ TV campaign with Peep Show actor, Robert Webb. The campaign goes live on TV today (20th July).
Inspired by the variety afforded by the Sofas By You collection, the campaign, created by McCann Manchester, celebrates diversity in the form of a dream sofa.
Peep Show actor Robert Webb, cast as voiceover, sets the tone with a light-hearted commentary. Shot in a clean, dynamic style, the 30-second advert highlights the variety of styles, sizes, and fabrics available in Sofas By You. The customisable collection, starting from just £299, offers over 5000 possible design combinations, and is made in Britain and delivered to customers in under six weeks.
Lynda Stretton, head of brand, says: "In an increasingly personalised world, customers want to be able to put their own personal twist on everything they own. That’s why we created Sofas By You. It’s a fun collection that nurtures individual tastes and gives our customers the chance to design their perfect sofa that is unique to them.”
Commenting on the latest campaign, David Donaghue, managing partner at McCann Manchester, says: “This latest work builds on our ‘Incredible Value. Guaranteed’ campaign and showcases the Sofas By You collection. This campaign enables us to highlight the breadth, quality and craftsmanship of the Sofas By You collection and it aims to inspire prospective customers to design their own bespoke sofa with the comfort that it won’t break the bank.”
The 30-second TV ad will air on Thursday 20 July and forms part of a multichannel campaign including digital, social media and PR activity.