Wayfair has launched Search with Photo in Europe, a new feature which leverages artificial intelligence (AI) to make it easier for shoppers to find the furnishings they want.

Shoppers can able to simply take a photo to find and purchase specific products that match from Wayfair’s selection of more than 8 million products.

"We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere – a sofa in a friend’s house, a Pinterest board, a barstool at a favourite restaurant, or a pillow featured in a design magazine, can all spark ideas for decorating one’s home," says Steve Conine, co-founder and co-chairman, Wayfair.

"And while finding a look you love may be easy, finding the specific products to bring that look to life can be time consuming and require a lot of searching. With visual search, shoppers can now search for and find a particular product or style instantly."

To use the feature, shoppers simply tap the camera icon in the website search bar, which allows them to snap an image or upload one from their photo library. Shoppers can then browse visually-similar items, and purchase or add their choices to an idea board to save for later or share with others.

Wayfair’s visual search feature is available on Wayfair.co.uk/de.