La-Z-Boy UK has appointed a new director to manage its marketing and national retailer accounts.

Based at the firm’s head office in Maidenhead, Mark Draper has been taken on as account director, of which one of the most important is ScS, and will oversee the consumer marketing drive to re-align the brand position within the UK and Ireland.

Mark joins La-Z-Boy from his position as sales director at flooring and tiling specialist QEP in Derby. Previous roles include national account controller for a major gardening products firm and commercial director at Power Tool Manufacturer TTI who have brands such as Ryobi, AEG & Milwaukee in their portfolio.

“It’s fantastic to join such a renowned brand and to have the opportunity to drive a major consumer marketing strategy and help create new product ranges in partnership with our retailers,” Mark says.

“We’ve investing heavily in marketing research and we’re now using those results to reposition the La-Z-Boy brand for UK consumers, so it’s a really busy and exciting time.”

MD Keith Wilson says: “Mark has joined us at vital time for the company, when we are set to launch a major consumer and trade marketing campaign.

“His skills, knowledge and experience will be invaluable as we look to grow and develop La-Z-Boy in this territory, creating a greater value for the brand.”