High-end furniture and homeware brand Natuzzi Italia has announced the opening of its first store in Edinburgh, situated in Straiton Retail Park.

Continuing its major growth initiative for 2017, the brand new 800 square metre store showcases a wide selection of room set displays across an impressive two level mezzanine design. This expands on Natuzzi Italia’s already extensive 193 mono-brand stores worldwide – 21 of which are in the UK - with further development still planned in the form of new store openings in Watford on Boxing Day, and Reading in April 2018.

Synonymous with Italian artisan creativity, Natuzzi Italia embodies the search for harmony between furniture, objects and spaces, creating quality interior decoration solutions in collaboration with internationally recognised designers and crafted by specialists in leather, fabrics and wood. This new store will encompass the Italian philosophy of living with design-led, comfort-driven and versatile sofas, tables, chairs, storage units, coffee tables, dining tables, beds and accessories in cleverly curated roomsets.

Pasquale Junior Natuzzi, chief marketing and communication officer, says: “We are very proud to open a new harmony spot in one of the most beautiful and magnificent cities in the world. Edinburgh is a city harmoniously intertwined with the surrounding landscape and Natuzzi Italia aims at bringing the same harmony into Scottish homes. We are extremely confident that our idea of interior design will match perfectly with the taste of Scottish people by bringing a touch of Italian lifestyle to this historic land.”