Harveys has announced a festive partnership with Sky Cinema. The deal will see the retailer sponsoring the UK’s biggest range of premieres and Christmas classics available to Sky customers on TV, on demand and on the move throughout the 2017 Christmas period.
The retailer sees this as an opportunity for Harveys to grow its brand consideration and awareness leading up to the busiest shopping time of the year.
Henry Swift, chief customer officer at Harveys' owner, Steinhoff, says: “Christmas is a key trading time of year for retailers and we want to keep the Harveys brand front of mind with consumers during this time. There is a seamless connection between Sky Cinema and Harveys, and through this partnership we hope to inspire shoppers with the extensive product line up that Harveys has to offer - putting the brand at the heart of great Christmas family viewing moments.”