British bedmaker Rest Assured has opened its first ever showroom at Cousins furniture store in Manchester. The 70 sqm dedicated space will see the bedmaker present a new collection of quality pocket spring mattresses, complemented by a new range of upholstered bedframes, chairs and ottoman storage benches, as well as its core range of storage divan bases and headboards, all handcrafted in Britain.

The nine-bed display complements Cousins’ current offering of quality bedroom, kitchen and living room furniture at the Regent Road store.

Matthew Shotton, retail director at Cousins, says: “Rest Assured is a much loved British Heritage brand that’s synonymous with quality and we’re delighted to be the first retail partner to open a Rest Assured showroom.

“We know that choosing the perfect bed is a big decision and a big investment, so we strive to offer our customers a broad range of comfort and style options to make the buying experience as enjoyable and informed as possible. Rest Assured’s range really stands out and we’re anticipating a great response from our customers.”

Rest Assured showrooms will also open in Cousins Birmingham and Dudley stores later this month. This marks the start of a number of planned retail partnerships for Rest Assured in 2018.

Mark Robinson, sales director at Rest Assured, says: “Rest Assured beds and mattresses come with the promise of more than 115 years of bed-making experience, handcrafted here in Britain. This partnership with Cousins is a fantastic fit for the Rest Assured brand. We’ve worked together successfully for many years, so the opportunity to be able to launch our most comprehensive range in this retail environment is an exciting development.  

“The showroom offers us the chance to showcase our  latest products including the British Wool Collection and our recently launched range of lifestyle products that complement our beds. Customers can expect great quality products and outstanding service from Cousins in-store experts.”

Louise Boden, brand manager for Rest Assured, says: “Rest Assured is all about traditional bedmaking with a focus on quality zoned pocket springs partnered with premium comfort fillings such as naturals and latex to deliver fantastically comfortable mattresses at a price that everyone can enjoy.

“The simple premise of mattress collections offering the customer an easy choice of softer, medium or firmer comfort really comes to life at Cousins; our new branding and our new product ranges work perfectly in this kind of retail environment.”