Natuzzi is collaborating with John Lewis to launch three of its newest Natuzzi Editions models in seven store locations at the end of January – Reading, Aberdeen, Newcastle, Liverpool, Welwyn, Oxford Street and London Peter Jones – as well as online.
Junior Natuzzi, Natuzzi's chief marketing and communication officer, comments: “There are many adjacencies between Natuzzi and the John Lewis brands – as well as sharing the same consumer target, both companies are also leaders in product innovation and a consumer-centric shopping experience.
"John Lewis is one of the most highly-respected and forward-thinking retailers in the world, with the appropriate business platform and technologies to build a successful programme.
"We will be showcasing three of the newest Natuzzi Editions models in selected stores, we will also be present on their e-shops with amazing dynamic videos showing the highly innovative electric relax functions. Today's consumers are really seeking product innovation, new high quality finishes such as metal, and more personalisation, and we feel our new products aptly reflect this."