DFS has become the first UK furniture retailer to be certified to BSI’s (British Standards Institution’s) Kitemark for upholstered furniture.
The BSI Kitemark is one of the most established and recognised symbols of quality and safety throughout the world, giving consumers the confidence that a product or service goes above and beyond standard levels of quality, and can be trusted to meet the highest levels of safety and reliability.
To achieve the new certification, all DFS’ own factories and suppliers have undergone rigorous assessment from BSI, focusing on the product frames, mechanisms and fabrics, as well as factory production control. To guarantee customers the highest standards, each DFS sofa range underwent up to 23 separate tests withstanding loads of up to 100kg to measure its strength and durability.
All DFS’ own factories and suppliers will now continue to be independently audited by BSI on an annual basis, to ensure production is consistent and that quality standards continue to be met.
Natasha Bambridge, UK product certification director at BSI, comments: “The BSI Kitemark is a highly recognised mark of quality which consumers know they can trust. In fact, 58% of British consumers emphasise that the BSI Kitemark is a believable indication of quality measures, and eight in 10 consumers highlight British Standards as important. We’re thrilled that DFS is the first UK furniture retailer to be awarded our Kitemark for upholstered domestic furniture.”
