Andrew Howe has taken over responsibility for Sweet Dreams' sales in the South-west and South Wales.

Andrew has always worked in the furniture industry. His first job was with Bymacks Upholstery, part of the Airsprung Group. He began work developing sofa product and went into sales from there. He was a sales agent with Harrison Brothers for the last eight years, and previously national sales manager with Welcome Furniture. Andrew retains his agencies for Maysons Furniture and Mini Divani.

Andrew says: “I am very pleased to be joining the Sweet Dreams sales team. It’s a very exciting time and I look forward to putting my experience into selling their product range.”

Nick Williams, Sweet Dreams’ sales manager, comments: "I’m very happy to have Andrew on board. His reputation is well known in the industry and we’re looking forward to benefiting from his experience and talents, especially with regard to selling our upholstery."

Sweet Dream celebrates 30 years in business this year, and will be revealing its latest collections at the NBF Bed Show in September.