James brings proven experience in leading online-focused consumer companies combined with a background in marketing and brand development. He joined online greetings card, flower and gift company Moonpig in 2014, and, while there, delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering, and led the rebranding of the business in 2017.
Prior to this, James was part of Direct Line Group and formerly Direct Line Insurance for more than seven years.
Following his appointment at eve, interim CEO Abid Ismail will continue his role as CFO of the company.
eve has also appointed Nikki Crumpton to its board, as senior independent non-executive director, replacing Peter Hepworth who has decided to step down from his role.
Nikki boasts significant experience across marketing, advertising and communications strategy development and implementation. She is the founder of brand and communications consultancy The Active Strategist, and has previously held senior roles within international agencies including McCann Worldgroup where she was regional planning director EMEA, and as chief strategy officer for McCann London for seven years.
Paul Pindar, chairman of eve Sleep, comments: “These appointments are a major coup for eve and a strong endorsement of our business and its growth potential. I am delighted that such a high-calibre CEO in James is joining the business. His proven experience in leading and developing online companies will be essential in driving eve forward to seize the substantial market opportunity ahead.”
“In addition, Nikki’s wealth of marketing and advertising industry knowledge which she brings to the board will be invaluable for our business, where brand is absolutely key."