Roof terrace specialist Urban Roof Gardens has created a liveable garden within Heal’s flagship store on Tottenham Court Road, which aims to reflect the increasingly blurred boundaries between indoors and outdoors.
Featuring a living wall tunnel, LivingPictures, illuminated decking and astroturfed area, visitors will be able to enjoy a multi-sensory environment which aims to connect them with the natural world. Customers will also have the chance to take a first look at Heal’s newest outdoor collection, and update their exterior schemes for the new season.
Working on the principle of Biophilia, which states that humans are genetically bound to nature, Urban Roof Gardens believes that residents of urban settings who are remote from living systems need access to green spaces to improve wellness, psychological health and physical wellbeing.
Alongside the installation, Heal’s will co-host Ask the Architect days from 16th March, in which visitors can receive a 30-minute consultation with the specialists from Urban Roof Gardens for advice on their own indoor and outdoor spaces. The store will also host a series of events celebrating the role of nature in our homes.
Hamish Mansbridge, CEO of Heal’s, comments: “At Heal’s, we’ve noticed a real shift in the mindset of consumers which sits in line with the ethos at Urban Roof Gardens. City-based residents in particular are finding increasing restrictions in their space and as such there is a growing demand for quality products which bring nature into the home and can make an impact both indoors and out.
“With this in mind, we wanted to bring the technology and expertise from Urban Roof Gardens to our customers and can’t wait to reveal this exciting project. The installation will bring a beautiful selection of LivingProducts which is sure to inspire a healthy, organic environment within modern interiors.”