Mammoth, an expert in sleep, health and wellbeing, has teamed up with manufacturer Airsprung to meet the demand of the growing health and wellbeing e-tail market.
The deal has enabled Mammoth to complete its 2019 collection by launching the Wake mattress to sit alongside its existing Rise and Shine models. Each Wake mattress contains Mammoth’s naturally cooling Medical Grade foam, scientifically tested and shown to improve sleep so it will not overheat.
John Tuton, founder and CEO of Mammoth, says: “More and more people are health conscious today, but health and wellbeing products are expensive. We believe that everyone deserves better health and understand the importance of how being well-rested and comfortable can make a difference to someone’s life.
“Some of our competitors offer products at premium prices and we don’t think this is fair. That’s why we decided to develop Wake, as we wanted to make our health technologies accessible to more people by selling an affordable, online product. Airsprung are the ideal partner as they have the capability to adapt our technologies in order to hit a more attainable price point, and we’re delighted to be able to help everyone sleep better, feel better and make the most of every day.
“Our partnership with Airsprung is enabling Mammoth to fulfil its potential, which complements our already successful bricks-and-mortar strategy with the Foam Company, and is making our brand and products more widely available, whilst helping Airsprung make the most of their capabilities.”
An Airsprung spokesperson adds: “We’re very pleased to be working with Mammoth to help them expand into the e-tail sector and make their health technologies more easily attainable to the wider consumer market.
“Airsprung is a trusted supplier to the key UK retailers, with unrivalled expertise in supplying to the digital space. Therefore, we are able to help Mammoth access the mass market as we have the ability to produce its products on a scalable level and meet the growing demand in both service and capacity in volume. We also have a shared enthusiasm to help drive Mammoth’s belief that health and wellbeing products should be available to all.”
Pictured: John Tuton, founder and CEO of Mammoth Group, and Tony Lisanti, group chief executive, Airsprung