John Lewis & Partners will be the first UK high street retailer to stock the Emma Original Mattress from European bed-in-a-box brand Emma Mattress.
This will see Emma's physical presence increase across the UK to an additional 15 stores, alongside John Lewis' website.
Emily Wimborne, beds and bedroom furniture buyer at John Lewis & Partners, says: “We are delighted to welcome Emma into our shops, and look forward to giving our customers the chance to experience Emma products first-hand.”
Philipp Burgtorf, Emma's CCO, adds: “There is an inherent desire to try before you buy – which is why we are pleased to announce John Lewis & Partners as our latest retail partner. Working together with one of the most trusted brands in the UK means that potential customers will be able to see and feel the UK’s most awarded mattress in-store, for the first time – as well as the benefit of having 100 nights to try it out."
Emma's existing retail partners include DFS and Carpetright.