After a period of strong European growth, UK-based interiors etailer Amara will launch its 10th localised site this month, in Belgium.
Mirroring the infrastructure of its existing French and German sites, Amara plans to expand across other European markets, starting with Belgium. The Belgian site will target French-speaking users, who are known to use the existing French site (61% of native Belgian users use the French site).
Since its first venture into Europe with the launch of its French site in 2014, Amara's sales to European markets have grown impressively (averaging almost +100% growth each year, states the brand). European sales make up 21% of the company's revenue so far this year.
