Silentnight has launched a new autumn marketing campaign, Nothing beats a Silentnight.
The integrated campaign, developed by new lead creative agency Dinosaur, shows a fresher, more contemporary style for the brand, along with emphatic proof points that other bed brands cannot claim, highlighting the brand’s commitment to sleep technology innovation and its eco-credentials as a leading mattress manufacturer.
Mark Beaumont, executive creative director of Dinosaur, comments: “Silentnight is an incomparable brand and one which we’re really proud to work with. They’re market leaders in quality and innovation with a strong vision for a sustainable future – we look forward to building on these values in future campaigns.”
Ian Lambert, Silentnight's marketing director, adds: “We’ve really enjoyed working with the team, we value their honest energy and expertise in bringing a brand like Silentnight to life.”
The campaign will run to November.