Bensons for Beds has announced a new partnership with sleep scientist Dr Sophie Bostock.
As the retailer’s official sleep expert, Sophie will become an integral part of its 2020 plans, supporting the brand’s continued ambition to help everyone achieve Sleep Wellness.
Sophie brings a wealth of expertise to the role, having spent the last six years researching and championing the importance of sleep science in the NHS and corporate settings. She was responsible for improving access to the award-winning digital sleep improvement programme, Sleepio, as an NHS Innovation Accelerator Fellow. She has delivered hundreds of talks, including for TEDx and Talks@Google, and regularly features as a media sleep expert.
Helen Nunn, Bensons for Beds' marketing director, says: “We are delighted to welcome Sophie to the team. She is as passionate as we are about educating people on the importance of Sleep Wellness and we look forward to working with her on a number of exciting projects next year.”
Sophie adds: “I am thrilled to be collaborating with Bensons for Beds. Sleep is an incredibly powerful lever for improving health and wellbeing, and yet is still widely neglected, and misunderstood. I’m hugely looking forward to working with Bensons to help staff, customers and the public to become more confident about how to sleep well.”