Search and discovery website for home furniture and furnishings ufurnish.com has appointed Toni Wood as its CMO.

Toni was most recently on the executive committee of DFS Furniture, where she was instrumental in developing the brand, putting the customer and data at the centre of decisionmaking and delivering effective campaigns alongside a programme of margin-enhancing product innovation.

Toni has also held roles at Sainsburys, Proctor and Gamble and Costa Coffee, and is a fellow of The Marketing Academy and the Chartered Institute of Marketing (recognised by Marketing Week as one of the UK's Top 100 Marketers in 2019).

She says: "Having spent a number of years understanding the challenges consumers face when furnishing their homes I believe we are well placed to build a brand that uniquely solves that problem whilst adding significant value to our retail partners."

ufurnish.com founder and CEO, Deirdre Mc Gettrick, comments: "Having an individual of the calibre of Toni join our company is thrilling. Her proven track record in building brands and using data to enhance customer experiences will be crucial as we uniquely position ufurnish.com for further growth."

With Toni on board and significant investment behind the business, ufurnish.com hopes to become one of the UK's fastest-growing online retail technology companies in the next 18 months.

Pictured: Deirdre and Toni