Independent upholstery manufacturer Whitemeadow is preparing to open its head office showroom for the month of February, to invite customers to view its new collections in a safe and organised environment.

This will be the first major open house event the company has held, and the business has begun an ambitious renovation of its head office showroom in Sutton in Ashfield in preparation for the occasion.

Sales director, Daniel Oscroft, comments: “Our showroom has become a hugely important space to present new products to our customers. We saw an opportunity to make it even more inspiring, by having the space transformed into what we believe will be the best in-house showroom in our industry.

"Construction is already under way, and once complete this will be a dynamic and vibrant showroom environment that we are confident our customers will be impressed with. We can’t wait to see customers again and are looking forward to what we are sure will be a challenging, but also exciting, 2021.”

MD Ian Oscroft adds: “This will be the first opportunity for many of our customers to come and view new products since January last year, and, having spoken to many of them already, we can see there is a massive appetite to get out there again and see new products. However, we recognise this will have to be done in a responsible and organised manner, therefore our open house event will be by appointment [through a sales manager] only. Customers will be able to spend a couple of hours with their sales manager, have a coffee and make the most of having dedicated time with the team, which we know can be a little difficult at big trade shows.”