Associated Independent Stores (AIS) reports that Emma has chosen to launch its new bricks-and-mortar range exclusively at AIS’ events centre Cranmore Park.
Emma’s business centre launched on 24th March, and AIS' Julian Cox (director of furniture and home) and Rachel Brown (bed and category selector) were the first to view the range during a socially distanced meeting at the venue.
Julian says: “We’re extremely pleased that Emma, one of the largest mattress brands in the UK, has chosen to launch its new range within a dedicated business centre space at Cranmore Park as it looks to build on the success of its D2C brand with a new shopfloor venture.
“AIS members have given great feedback on the new range and Emma will be showcasing the new range again for members at the AIS Bed Show, which is taking place at Cranmore Park on 22nd-23rd June. All Government guidelines and safety measures will be strictly observed at this event.”
Cranmore Park, AIS’ events centre and head office, has remained open throughout lockdown for essential purposes, including hosting regular NHS Blood Donation sessions. It has been awarded the ‘Good to Go’ standard from Visit Britain and has developed rigorous protocols to ensure the health and safety of visitors and employees.
Neil Robinson, Emma's country sales director, is available for Covid-secure appointments at Cranmore Park business centre.
Pictured, from left: Rachel Brown, Shaun Duffy (Emma's senior sales manager), Julian Cox and Neil Robinson (Emma's country sales director – retail, UK & Ireland)