Soho Home Design’s first global standalone interior design studio and store, has opened at 31 Foubert’s Place off Carnaby Street, Soho.

The Soho Home store covers 552 sqft and has the look and feel of a modern London apartment. Located just off Carnaby Street, the apartment features a curated furniture edit, alongside a wider tableware, textiles, decorative accessories and home fragrance range. A new interior design service promises to help customers bring the atmosphere of Soho House to their home, and entertain guests in style.

Candy Murray, interior design manager, Soho Home Design, says: “Great design is more than just a single piece of furniture – it’s about setting the mood of a space and bringing it to life. Through our new interior design service, for the first time we can show customers how we craft our Soho House spaces, and use it to help them inject personality into their own home.”

Samantha Bain-Mollison, retail director for property owner Shaftesbury, says: “It has been great to work with the Soho House Group on the launch of the very first standalone Soho Home Design location, it is a brilliant addition to the area. The concept brings something different and unique to the exciting line up of retailers.”