Silentnight has developed a new ad campaign showcasing its range of mattresses to suit all sleepers.

Manchester-based creative agency Dinosaur was challenged with how to communicate to the seven out 10 people that, research revealed, are sleeping on the wrong mattress. "The ads feature a pyjama-clad army who understand that Silentnight’s wide range of mattresses means they can put compromise to bed," states Dinosaur. 

Ian Lambert, Silentnight's marketing director, comments: "Dinosaur always pack a real punch. They responded to our brand relaunch brief with superb creativity, passion and dedication. They’ve helped us deliver a creative platform for the future our brand deserves."

The campaign, which asks consumers to 'Wake Up to a Silentnight', will be running on TV, VOD, OOH, press, social and display.