Sofa-in-a-box pioneer Snug has launched its first pop-up, at shopping and leisure centre Victoria Leeds.

Located on the ground floor of Victoria Gate, just a short walk from John Lewis, the pop-up showcases the brand's range of sofas, chairs footstools and sofabeds, which are delivered in easy-to-handle boxes and can be assembled in minutes without the need for tools, states Snug, which is offering Christmas deliveries on orders placed as late as 23rd December.

Rob Bridgman, founder of Snug, comments: “This is a really exciting move for Snug. We’re thrilled to be opening our first pop-up in a prime location amongst an array of leading brands throughout the festive period. We’ll be adding our ‘Snug’ touch to the space, and can’t wait to welcome customers to the world of Snug.”

Jo Coburn, general manager at Victoria Leeds, adds: “We are always looking at ways to enhance the customer experience, and providing a physical presence for digitally native brands always creates excitement in the centre. Snug has a great following online, so this is a rare opportunity for customers to connect with the team in person and sample a range of sofas ahead of purchase."

The pop-up will be present from 15th November to 31st January.