Faced with the worsening pandemic situation worldwide and the accompanying travel and contact regulations, Frankfurt consumer goods fair Ambiente, slated to take place in mid-February 2022, has been cancelled until 2023.
"This decision was anything but easy for us. However, in agreement with large parts of the industries represented at the fairs, it is now our responsibility to take this difficult step. The last few months have been characterised by optimism, energy and ideas to give Christmasworld, Paperworld, Creativeworld and Ambiente a successful new start after the compulsory break in 2021," says Detlef Braun, member of the executive board of show organiser, Messe Frankfurt.
"Since the trend-oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors."
Messe Frankfurt's order and data management platform Nextrade has helped retailers maintain business connections since 2019, but, says Detlef, "there is no substitute for meeting in real life."
Information on next year's Frankfurt consumer goods fairs will be announced in February.