Bedding and linen retailer Julian Charles has announced plans to open up to 10 concessions in garden centres across the country over the next 12 months, following the launch of its new concession in Tong Garden Centre, West Yorkshire.

Julian Charles currently operates from 75 locations across the country, with 13 concession sites in garden centres. Its new concession in Tong Garden Centre opened in November last year, stocking soft furnishings including quality bedding, ready-made curtains and luxury duvets.

The new 1800 sqft concession in Tong Garden Centre has its own customised stock offering and has been finished with contemporary fixtures and fittings in line with the rest of the store. As with all Julian Charles concessions, the bedding retailer is responsible for all stock, with its in-house marketing team assigned on-site to help deliver sales.

Julian Charles MD Simon Peck says: “We are a fast-growing business, and are on the hunt for new garden centre partners to meet our target of opening up to 10 concessions within garden centres over the next year.

“Our recent opening at Tong Garden Centre will be the first of many. We are pursuing garden centre concessions as one of the cornerstones of our rollout strategy because we recognise the natural synergy between our own customers, products, and those of our garden centre partners.

“The customer response to our new concession in Tong has been strong, and we’re hoping to replicate the model across the UK. As a bedding and linen retailer, we have been able to deliver strong footfall through the year, and we take pride in building long-term relationships.”