Australia’s most-awarded furnituremaker, King, opened its first UK showroom on Boxing Day 2021, on London's Tottenham Court Road.

The 8729 sqft unit is the brand's UK flagship space, with a team of 10 running the London location.

A household name in Australia, King is renowned for its fully modular sofas, designed with a steel frame and Postureflex seating system similar to the steel suspension system used in luxury European cars.

Established in 1977, King has a global network of showrooms spanning Australia, New Zealand, Singapore, Malaysia, China and Canada, and has now added London to the mix.

David King, founder of King, comments: “We are excited to be bringing KING to London’s Tottenham Court Road furniture precinct. The showroom reflects our inherent dedication to Australian design, and we have created a space that aims to be both inspiring and inviting while showcasing our innovative approach to furniture design.

“We wanted the space to reflect the Australian way of living and evoke the nostalgia of a home – taking customers on a journey through our curated collections and aspirational lifestyle settings. The London showroom does just that. We can’t wait to welcome new customers and introduce our iconic KING designs to the UK market.”

A successful two months since launch, King says its collection has been popular with new UK customers, with sales thriving for both new shapes and bestselling designs.