Bedding and linen retailer Julian Charles has announced plans to open up to 30 stores and concessions across the country over the next 18 months, as it targets revenue growth following the success of its recent turnaround strategy.

Julian Charles currently operates from 75 locations, and the expansion plans could see that number rise to over 100, with the business looking for additional concessions in allied retailers as well as standalone stores in market towns, where the business believes there is a significant appetite for high-quality physical retail.

The business will also be rebranded from Julian Charles to Julian Charles Home as the retailer seeks to expand beyond into the wider homewares market.

These expansion plans have been announced as the retailer goes into its 75th year.

MD Simon Peck says: “Following an excellent 18 months for the business, and having already revamped our online offering and extended our product range, we are now moving into the growth stage of our strategy. This involves increasing the number of Julian Charles locations across the country and using the successes of the past year as a springboard for the next.”