Emma Sleep UK has strengthened its UK and Ireland retail team with the introduction of new senior sales manager, Andrew Price.

Andrew, who joined Emma earlier this month, brings over 15 years of retail experience himto the sleep brand. Most recently, Andrew worked as part of the senior leadership team at Dyson, which puts focus on problem-solving through creativity and innovation. There he was responsible for sales in the north of the UK, working with various retail partners and independent businesses. 

Prior to this, Andrew had roles at Apple – which included a spell in China during expansion into the APAC market – Hugo Boss, and Links of London in the UK, during the brand’s sponsorship of the London 2012 Olympic Games and in Denmark while launching the jewellery brand’s first European store in Copenhagen.  

Andrew says: “I’m really excited to be joining Emma, a business with such an entrepreneurial mindset. It’s a real privilege to be given the opportunity to help grow the retail business in the UK and I can’t wait to get started.”

Andrew will be joining an expanding retail team in the UK that is now five-strong, headed up by UK and Ireland retail sales director, Neil Robinson. 

Neil adds: “We’re delighted to welcome Andrew to the Emma UK retail team. Andrew brings with him an extensive retail background, passion for the brand, and a growth mindset that really embodies the Emma DNA. Andrew is joining us at a really exciting time for the brand. We recently became the world’s leading D2C sleep brand, increased our global annual turnover by +59% and are planning further growth through sleep innovation and an expanded omnichannel strategy that places great importance of the role of retail.”

Emma’s products are available to buy in selected independent furniture and bed stores and across all Furniture Village and John Lewis stores nationwide, as well as major online partnerships. 

Recognised as the UK’s most awarded mattress brand in 2019 and 2020, Emma has won the Which? Best Buy four years in a row with its retail-exclusive Select range, picking up three for the Emma Helix Hybrid, Emma Diamond Hybrid and Emma Smart Hybrid in 2021 and 2022.