Luxury British bedmaker Savoir Beds has announced the appointment of Nicholas Alexandre (pictured) as its new MD, effective from this month.

Nicholas was previously the global head of operations of UK natural furnituremakers, Maker&Son.

Alistair Hughes, co-owner of Savoir Beds and its current MD, comments: “We are delighted to have Nicholas Alexandre join the Savoir team as our new MD. Nic has strong operational experience working with the British furniture brand Maker&Son, helping drive their impressive expansion and growth. He is passionate about craft, and his knowledge of natural materials and the full supply chain is exceptional.

"He shares our brand values and ambition to build on Savoir’s unique British heritage, harnessing our timeless traditions and blending them with modern innovations. His industry experience and solid operational expertise will play a key role in helping drive the next stage of Savoir’s evolution.”

Nicholas says: “I am honoured to be appointed as the new MD of Savoir Beds, an iconic and highly respected British brand and company. I have been passionate about craftsmanship since I was a child, and I am excited to join the inspirational team of hard-working and diverse individuals at Savoir, from the truly magnificent craftsman and seamstresses in production to the focused and dedicated office and global sales teams. We have a wonderful journey of growth ahead of us to ensure the Savoir legacy grows across the world and continues to solidify its place amongst the remarkable brands of the world.”

Alistair will share his time between Savoir and his re-wilding project in Wales. As co-owner of Savoir, Alistair has been at the helm of the brand and business for nearly 25 years, and is committed to continuing its growth trajectory. He will be handing the operational and commercial side over to Nicholas while he continues to work on Savoir's long-term strategy and vision, as well as the look and feel of the luxury brand.