The National Bed Federation (NBF) has announced the first line-up of judges for the retailer categories for the 2022 Bed Industry Awards.
A panel of five will decide who will be crowned winners at the NBF Bed Show gala dinner and awards ceremony on Tuesday 20th September at the Telford International Centre.
The retailer awards shine a spotlight on UK and Irish bed retailers of all shapes and sizes that predominantly stock NBF approved brands, to highlight their achievements from the past 12 months.
Helping to decide who wins the NBF Small and Large Retail Champion of the Year Awards and the Online Retailer of the Year and National Retailer of the Year Awards are: Andrew Kidd, editor of Interiors Monthly; Richard de Melim, owner and editor of The Furnishing Report; and Bernard Eaton, MD of Greenwood Retail.
Independent marketing experts will judge the new Best Marketing Campaign award. Richard McMurrough - director of strategic and brand consultancy Propaganda - boasts over 30 years’ experience in consumer and B2B marketing, and has worked with brands including Clipper Logistics, Seabrook Crisps and Woodlands Home & Garden Group.
Phil Bennett, MD of branding and design consultancy PIP Creative, joins Richard. Phil has over 12 years of experience developing creative brands, strategies, and marketing campaigns for various sectors and clients, including SMEs and multiple campaigns for larger organisations across sports, retail, hospitality and media.
The final award is the new Outstanding Bed Store/Bed Department of the Year, which will be judged first by the NBF Marketing Committee. The committee will then produce a shortlist to be visited by a mystery shopping organisation to determine the winner. A shortlist of all the retailer awards will be published before the winners are announced on Tuesday 20th September.
More information on all the 2022 awards - including how to enter (for free) - and detailed criteria for each category, are available now on the Bed Show website. Deadlines vary depending on the award, starting with Friday 22nd July.