ScS has announced the opening of a brand-new concept store in Coventry that is designed to support omnichannel experiences.
The 18,000 sqft store, which is the first of its kind for the company, launched earlier this month following a complete refit, ensuring an integrated shopping experience that integrates both physical and digital touchpoints, with store colleagues taking part in a new training programme to familiarise themselves with new technology and discover the new product ranges.
Shoppers will be able to touch and feel the retailer’s sofa and dining ranges, and explore the dedicated flooring zone. Shoppers will also be able to browse a dining chair gallery, as well as newly launched lighting products.
The physical offerings will be supported by new digital endless aisles, enabling customers to browse the retailer’s full product catalogue. The endless aisles are digital stations that allow shoppers to browse detailed product information and customer reviews, and create shareable wishlists on large interactive screens.
A new app has also been launched for ScS staff and shoppers to co-browse and utilise new room visualisation tools. Shoppers can also scan QR codes on all products to discover detailed information.
The concept store comes shortly after the launch of the business’ Digital Lounge, a bespoke office, also within the Gallagher Retail Park store, dedicated to supporting the retailer’s omnichannel ambitions.
To celebrate the store launch, ScS invited interior designer and TV personality Laurence Llewelyn-Bowen to officially open the store and welcome shoppers through the doors.
Steve Carson, CEO at ScS, says: “Our team has worked extremely hard designing, planning and delivering the concept store, so we are delighted to see the fruits of those efforts come to life.
"Over a number of years, we’ve witnessed the prominence of digital shopping rise, and whilst we’ve adapted our online services to fit the changing market, there will always be a need for a physical presence when it comes to made-to-order furniture.
"Customers want to see and feel the products they’re buying before they purchase, so having a store where we can combine the efficiency of digital and the experience of in-store really helps us create a space that our customers, and employees, will benefit from. We’re excited to see how this omnichannel approach will support shoppers, and to explore ways to roll this out across further stores.”
The new store is located on The Gallagher Retail Park.