UK-headquartered freight forwarder Cardinal Global Logistics, which enjoyed record-breaking YoY growth of +320% across the group in 2021, reaching a turnover of £460m, has appointed Kelly Hobson (pictured) as chief marketing and sustainability officer. Kelly will be responsible for the overall creation and implementation of a global marketing and sustainability strategy.

“Cardinal Global Logistics is a fantastic success story to date,” says Kelly. “Originally founded by three ambitious professionals, over the last 25 years, by remaining purpose driven, the business has continued to thrive. Core values that have always placed the ‘Cardinal family’ at the heart of the business continue to drive an environment that ignites customer obsession and innovative thinking.

“Positive impact has become more than just a buzzword for many companies operating within the logistics industry, and I am delighted to be joining a company that already has established initiatives within this space and a board that is supportive in doing more. I have no doubt my new role will be incredibly rewarding, and I’m looking forward to creating more awareness around the extensive services Cardinal offer.”

CEO Brian Hay continues: “The last few years has seen a wave of accomplishments for Cardinal Global Logistics. Our prowess within the sector is underpinned by a formidable team, and I’m incredibly proud of the dedication each and every one of my colleagues continues to show in supporting our customers.

“As we edge towards 2023, it felt like the right time to bring on board a new skillset to help us continue on our journey of transformation. Kelly is well known within our industry as a successful marketer, and is recognised for her passion in delivering effective sustainability initiatives. Bringing Kelly into the Cardinal team felt like the perfect fit as we move into a new and exciting chapter. Myself and the rest of the Cardinal leadership team are looking forward to working with Kelly, and I have no doubt she will be a huge asset over the coming years.”

Cardinal says its ongoing success can be attributed to multiple factors, including the introduction of a dedicated bureau services team, an increased owned office network across Asia, significant investment in innovative technology, and ongoing M&A activity.